When you go through magazines or TV advertisements, do you always feel that the food portrayed in the images always always appear so appetizing and draws you to think they must be so delicious.
Then you go to the store, see the same product, buys it because you remember how appealing it looked in the pictures, and then go home and be totally disappointed by what it looks it in real life.
I don’t know about you, but I have had countless encounters like that. Really disappointment. Makes me angry sometimes when I think about how deceiving that is!
Reality is, food manufacturers can make the food as tasty-looking as they can and they spend big bucks to make sure their products look their best too.
The prime reason for doing so is because people tend to feast with their eyes first. Thus, making a product visually appealing is important in capturing someone’s attention (especially in this era of information overload, people tend to have short attention span). So it’s no surprise that food manufacturers pour a ton of money into their marketing campaign to make sure their product sticks in your eye and intrigue you to want it and buy it.
Same concept applies to restaurants too. They carefully design their menu with enticing food pictures to subtly arouse your desire to want those items. Same thing with fast food restaurants! The more often you see a colourful, vivid image, the more likely that image will stay in your mind, and the more likely you crave it!
So the take-away message is: take food advertisements with a grain of salt!
To really hammer this message home, I suggest watching this interesting video that captures the behind-the-scene making of a successful food shot.
Watch it and let me know what you think!